Insights from the TouchBasePro team
Practical guidance on email deliverability, SMS, voice, WhatsApp, and the messy reality of running multi-channel customer engagement at scale.
22 Jun 2026Best Direct Marketing Platforms for South African Businesses in 2026
A practical comparison of the five leading direct marketing platforms available to South African businesses in 2026, covering features, pricing, POPIA compliance, and local support.
businessemail-marketingtechnology
17 Jun 2026How to Improve Email Deliverability to Gmail and Outlook
A practical guide to improving email deliverability for Gmail and Outlook, covering authentication, list hygiene, sender reputation, and content optimisation to keep your campaigns out of the spam folder.
email-marketinggeneralhow-to
11 Jun 2026Transactional Email: Why It's Your Most Powerful Marketing Tool
Discover why transactional emails outperform promotional campaigns and how TouchBasePro gives you the tools to send beautifully branded, high-converting triggered messages at scale.
businessemail-marketingtechnology
03 Jun 2026How the CPA Changes Benefit Ethical Direct Marketers
South Africa's updated Consumer Protection Act regulations are bad news for cold callers — but a genuine competitive advantage for marketers already using consent-based email, SMS, WhatsApp, and USSD strategies.
businessemail-databaseemail-marketing
27 May 2026Email Design Building Blocks Every Marketer Needs
A practical breakdown of the 10 building blocks behind emails that actually get opened and clicked, from subject lines and layout to mobile design and A/B testing.
designemail-marketingemail-newsletter-design
19 May 2026Re-Engagement Flows That Win Back Dormant Subscribers
Dormant subscribers are costing you money. This guide walks through exactly how to build multichannel re-engagement flows across email, SMS, and WhatsApp, with timing, copy direction, and a clear sunset strategy.
email-databaseemail-marketinghow-to
14 May 2026Does Interactive Content in Email Actually Work?
Interactive email elements like polls, countdown timers, and dynamic content aren't gimmicks. The numbers are clear, and this post breaks down what works and why.
designemail-marketingtechnology
07 May 2026How to Build an Email Welcome Series That Actually Works
A practical guide to building an automated email welcome series, from the first send to the soft sell, with a clear email-by-email breakdown and the mistakes worth avoiding.
designemail-marketinghow-to
24 Apr 2026Behavioural Segmentation: How to Move Beyond Demographics
Demographics tell you who your customers are. Behavioural segmentation tells you what they're about to do, and that's where your marketing starts earning its keep.
email-databaseemail-marketinghow-to
15 Apr 2026How Gmail's Gemini AI Changes What Email Marketers Must Do
Gmail's Gemini overhaul means your emails get summarised and filtered before a human ever reads them. Here's what to change so your message still lands.
businessemail-marketingimportant-announcements
14 Apr 20269 WhatsApp Marketing Mistakes That Kill Reach and Trust
WhatsApp gives you sky-high open rates, but misuse it and you get blocked for good. Tobias Correia breaks down the 9 mistakes brands keep making and how to fix them.
businessgeneralhow-to
02 Apr 202610 Email Design Principles That Drive More Clicks in 2025
Ten practical email design principles, from mobile-first layouts to modular templates, that separate emails people click from ones they ignore.
designemail-marketinggeneral